A Series of Magazine Advertisement
Jan. 2023
the visual design & Sub-Headline

Target Audience
Men  |  35 - 50 years old
Married with children
Income $70K - $90K
Target Description
Career is very important to them
They spend a lot of hours at work
When they aren't working they are spending time with their families
They like to exercise but there are not enough hours in the day
No one likes being out of shape but it is hard to stay in shape while managing a career and family life
They're good employees who work hard and when they get home they work hard to keep their marriages on track and to make sure their kids are growing up properly
They are definitely not lazy, if they had the time to exercise they would but unfortunately they don't

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