PROJECT BRIEF
The objective of this project is to create a professional marketing and advertising campaign, along with a website, to raise social awareness about bullying in soccer.

PROJECT COMPONENTS
Promotional Micro-Website
Social Media: Facebook, Twitter, Instagram.
Content strategy on social platforms is meant to support its campaign initiative.
Marketing & Advertising Solutions: Ads, brochures, billboards, contests, posters, videos, word-mark/ logo etc.

EXPLANATION
- The logo
features yellow and red card shapes that are commonly used in soccer games to represent warning and caution.
- The tagline
"It is not ok," sends a clear message that bullying should not be ignored and we should take strong action on it.
- SNS Ads (Instagram, Facebook, and Twitter
These ads have the same design concept as the posters, with the black background and dark tones in order to make people stop and think about the seriousness of bullying and the impact it can have on individuals and the community.
- The scratches
meaning scars that bullying can leave on victims.

POSTERS
Adobe Photoshop  |  Adobe Illustrator  |  Date: Feb - Mar. 2023


MAGAZINE
Adobe Photoshop  |  Adobe Illustrator  |  Date: Feb - Mar. 2023


SOCIAL MEDIA
Adobe Photoshop  |  Adobe Illustrator  |  Date: Feb - Mar. 2023


BILLBOARDS
Adobe Photoshop  |  Adobe Illustrator  |  Date: Feb - Mar. 2023

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